From BIZillion Magazine...

King’s Mattress and the Wild, Wild World Of Mattress Retailing!

Passion. A single word that encapsulates the business philosophy of Aaron Zarling who along with his wife Celeste, own and run King’s Mattress. A true entrepreneur, Aaron who at the age of 21 started his first business (a roof cleaning company) opened the first King’s Mattress in Everett during the Fourth of July weekend 2003. An entrepreneur herself, Celeste who has always been involved with the business, came aboard full time one year ago.

Having recently opened their fourth and newest location in Lynnwood, the Zarlings use quirky husband and wife television commercials as their theme. Competing with a number of other mattress retailers including market leaders Sleep Country and Macy’s, King’s Mattress is focused on offering top name brands like Sealy and Simmons at prices that compete with or beat the competition and in an atmosphere that makes the customer feel at ease.

“The mattress business is very competitive, but we think we can win over the consumer by offering more of a family-oriented sales experience. Some of the big chain mattress stores use a pretty hard sell approach like some auto dealers and we think people are tired of that,” says co-owner, Aaron Zarling. According to Aaron’s wife and business partner, Celeste Zarling, women are the key; “We want Moms, like me, to be comfortable coming into our stores to find a mattress for themselves, for their kids or for their guest room. There shouldn’t be any big chain sales pressure.”

The Zarlings television commercials reflect a fun husband-wife sitcom relationship. Celeste plays the typical levelheaded wife and Aaron fills the roll of the crazy over-the-top husband. The banter between them starts each commercial followed by a more traditional sales message. By using humor and creating characters easily related to, the Zarlings create a sense of familiarity in their marketing that many retailers miss out on.

King’s Mattress, with retail locations in Tukwila, Redmond, Everett and Lynnwood, and a warehouse location in Woodinville, is run like an old fashioned family business, with both Aaron and Celeste visiting the stores on a daily basis. When asked about long-term goals, Zarling says he would like to open four more locations over the next five years in Western Washington.

You can contact Aaron Zarling at the main office at 425-492-2802 or email him at Aaron@KingsMattress.com. Visit their web site at www.KingsMattress.com.